I help B2B teams turn buyer evidence into positioning, and positioning into copy that converts.

About Me

I'm a B2B SaaS conversion copywriter with eight years experience across cybersecurity, identity, and fintech. Major clients have included CrowdStrike, Okta, Auth0, and Soldo, and I currently write across the full B2B portfolio at Nord Security.

My work starts upstream of the copy. Buyer research deep enough to shift positioning, narratives that turn technical capability into business value, and the full asset layer built from them, from ad headlines and paid social to launch microsites and long-form. I build AI tooling into the workflow where it compounds quality , and I write for both Google and AI-generated answers, because that's where B2B buyers now look first.

Featured Projects

NordLayer Browser: positioning a business browser for the SMB market

Researched the enterprise browser category and positioned NordLayer Browser for the SMB market enterprise tools ignored.

Briefing agent: an internal AI tool that fixed how writers got briefed

Surveyed writers, benchmarked good briefs, then built a Nexos AI agent that scores incoming briefs and suggests fixes.

CrowdStrike x NordLayer: a co-marketed bundle for network and endpoint security

Co-marketed LP for a joint network and endpoint security bundle. Two brand voices, one story buyers could sell internally.

NordLayer Enterprise: an LP built from historical data, AI agents, and buyer psychology

Built a B2B ICP from market data and a custom-built AI agent, then mapped the page against decision-confidence research.